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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.
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The Advocacy Channel Ep. 21: Navigating Customer Marketing: From In-Person Events to Digital Communities with Patrick Kalie

Whether you're just dipping your toes into the world of customer marketing or wanting to fine-tune your skills, after this episode, you will learn all the essential tips on customer marketing initiatives.
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Embracing a new chapter: SaaSquatch joins forces with

SaaSquatch has been acquired by the leading partnership management platform, Read all about it here »
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Cutting-Edge B2B Lead Generation Strategies in 2023

In the realm of B2B marketing, staying ahead necessitates embracing innovative strategies. Check out these top 8 B2B lead generation tactics.

Loyalty Program Software: The Ultimate Marketing Tool

This blog post explores loyalty program software, its benefits, and provides tips for creating a successful program.

How Referral Marketing Drives Ecommerce Success

Referral marketing guide for ecommerce success: learn the benefits, strategies, & steps in this comprehensive resource.
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The Role of Ecommerce Personalization In Referral Marketing

Learn how customization & ecommerce personalization can help drive referral marketing results. We make it easy with tips & advice!

The Power of Referral Programs and Ecommerce

Explore the power of referral programs for ecommerce businesses. Learn how you can incentivize existing customers to help grow your business.

How to Calculate the ROI of Your Referral Program

In this article, we explain how to calculate the ROI of your Referral Program. There will be some math, but we promise it won't be too hard.
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The Advocacy Channel Ep. 20: The Best Ways for Marketing and Customer Success Teams to Collaborate on Customer Marketing Initiatives

Learn how to improve collaboration between marketing and customer success teams to enhance your customer marketing initiatives in our latest podcast episode.
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Top 2023 Customer Retention Software Solutions

Uncover 2023's top customer retention software types and examples, learn about its importance and benefits in our guide.